Strengthening brand presence

Key results

• +52% — Conversions YOY
• +10X — ROI
• +30% — Organic website traffic
• +1,025% — Facebook impressions YOY
• +40% — Email open rate
• £10 — CPL (Industry average of £30)

Summary

How we achieved a 30% increase in web traffic, a 52% increase in leads and a CPL of £10 in an industry average of £30 for Bassetts Nissan.

Why it mattered

Nissan Swansea, part of Bassetts Group, a leading family-owned car dealership group in Wales, faced challenges in delivering on the marketing requirements of the Nissan group.

The challenge

Bassetts Nissan encountered several marketing challenges prior to working with Ouma:

Limited digital presence - the brand’s online visibility had not yet capitalised on its potential, affecting the ability to attract potential customers through digital channels. Inefficient lead generation - existing strategies were not generating enough qualified leads, resulting in lower conversion rates. Brand engagement - despite a loyal customer base, Bassetts Nissan Swansea struggled to engage with potential, new customers effectively.

What success looks like

• Award-winning dealership — Named the best performing Nissan site in the UK 2024/25

A revamped marketing strategy and targeted content

To achieve the brand objectives, a comprehensive marketing strategy was implemented, positioning Bassetts Nissan Swansea as a leading authority in the car sales market.

• SEO — We conducted comprehensive SEO research and keyword optimisation to use on social content, blogs and ads, improving organic search rankings and driving more traffic to the brand’s social media channels and website.
• PPC — Targeted Google Ads campaigns to capture high-intent search traffic. This included both search and display ads to increase visibility and drive conversions.
• Paid social — Meta ad campaigns targeting specific demographics and interests to reach potential customers.
• Email marketing — We segmented the customer database to tailor email campaigns based on customer preferences and past interactions. We designed and distributed personalised email campaigns to keep the audience engaged and informed.
• Content strategy — A robust content strategy for social media platforms, focusing on engaging posts, interactive content, and current trends, in addition to video content creation and trust-building.

Testimonial

We’ve been awarded Dealer Ambassador of the year! This is for recording the highest number of registrations from a single dealer in the country for Qtr 1 this year whilst maintaining top banding for customer satisfaction! Well done team!