When it comes to Pay-Per-Click (PPC) advertising, choosing the right agency can mean the difference between 10x your ROI and wasted ad spend. To ensure you're making the best choice, here are the three critical questions you need to ask any PPC agency before you commit.
1. What Is Your Experience with Our Industry?
PPC isn't a one-size-fits-all game. You need an agency that understands the nuances of your industry. Ask for case studies and examples of campaigns they’ve run for businesses similar to yours.
For the 'Win a Wedding' competition, Ouma designed a PPC campaign that dramatically increased engagement and entries for a once in a lifetime opportunity to win a wedding with the Oldwalls Collection. By focusing on highly targeted keywords and optimising ad copy, we achieved a conversion rate increase of over 150%. The campaign not only drove immediate participation but also built long-term brand awareness within the wedding industry.
In the skincare sector, Ouma partnered with Skin Pharmacy to enhance their PPC efforts. We utilised a combination of precise targeting and compelling ad creatives to address the specific needs and concerns of their audience. This approach resulted in a 300% increase in online sales and a significant reduction in customer acquisition cost. By understanding the unique challenges and opportunities within the skincare market, we delivered a campaign that exceeded expectations and set new benchmarks for success.
Ouma specialise in tailoring PPC strategies that align with the unique challenges and opportunities of your sector. Our track record in diverse industries demonstrates our ability to drive impressive results through industry-specific expertise.
2. How Do You Optimise and Measure Campaign Performance?
Effective PPC is all about continuous optimisation. Dig into their process for monitoring and improving campaigns. What tools do they use? How frequently do they review performance? What metrics do they focus on? At Ouma, we leverage cutting-edge analytics and a data-driven approach to ensure every click counts. Our focus is on metrics that matter, like conversion rates and customer acquisition costs, to ensure you get the highest return on your investment.
3. What Is Your Communication and Reporting Process?
Transparency and communication are key to a successful partnership. Ask about their reporting frequency and what insights you can expect. Will you get a dedicated account manager? How often will you meet to review progress and discuss strategies? At Ouma, we believe in keeping you in the loop every step of the way. Our detailed, regular reports and proactive communication ensure you’re never left in the dark about your campaign’s performance.
What's Next?
Want to ensure you're making the best choice when hiring your PPC agency? Take our quick survey to find out how you can maximise your PPC strategy and partner with an agency that truly understands your goals.
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