Ouma — Your Strategic Growth Partner
Ouma is a UK marketing agency based in Wales, working with ambitious businesses across the UK and internationally. We combine strategy, creative, performance media and digital transformation to drive measurable growth.
What we do
- AI Implementation — AI that works because the thinking came first.
- PPC management — Stop paying for clicks that don’t convert. Turn ad spend into measurable, scalable growth.
- Paid social media — Your audience is already scrolling. We make sure they stop, and convert.
- Automation and systems — Growth becomes limited when processes rely on people doing everything manually.
- Email marketing — Turn your email marketing into your most reliable revenue channel. Not more emails, better ones that actually convert.
- Digital innovation — Less hype, more edge. We don’t follow the trends, we shape them.
- SEO — Ranking higher is only part of the story. What matters is being visible to the right people, at the moment they’re ready to act.
- Brand marketing strategy — Most marketing doesn’t fail because of effort. It fails because the thinking underneath it isn’t clear enough.
- Brand development — Your brand is more than just a logo; it's the embodiment of your company's purpose, personality and values.
- Website design and development — You need a website that truly represents the quality of your brand. It’s time to level up.
- Digital transformation — Most digital transformation services start with technology. Ours start with the business problem the technology is supposed to solve.
- CRO — When your website works properly, growth doesn’t need to rely on more spend, it comes from maximising your visibility online and enhancing user engagement.
Recent work
- How AI automation saved VEM £350,000 per year — Vibrant Energy Matters
Customer service should support growth, not slow it down. - Skincare start-up achieved £80,000 monthly revenue in Y1 — Skin Pharmacy
You don’t need another marketing agency. You need a growth system that gives you control. - CRM revenue engine — Skin Pharmacy
How CRM generated over 55% of annual revenue for a beauty company. - Strengthening brand presence — Bassetts Nissan
How we achieved a 30% increase in web traffic, a 52% increase in leads and a CPL of £10 in an industry average of £30 for Bassetts Nissan. - Driving demand — Bassetts Group
The automotive growth system that delivered 2,304 conversions with a 1,500x ROI in three months. - Digital transformation that wins bigger tenders — Runtech Ltd
Winning high-value contracts isn’t just about delivery; it’s about how you present, prove, and position your business at every stage.
Latest insights
- The AI implementation roadmap - Ouma's Guide
Most AI implementations don't fail because of the technology. They fail because of the order things happen in. Here's the exact seven-step sequence behind a project that cut response times from 20 minutes to under a second, and why skipping step one is what breaks everything after it. - Why most AI implementations fail, and what businesses need before they start
There's a pattern emerging in businesses that have invested in AI over the past two years. The tool gets purchased, the team gets excited, a few use cases get identified, and then... somewhere along the way, it quietly stops delivering what was promised. - What businesses get wrong about digital transformation
Digital transformation' has become shorthand for buying a new tool and calling it done. Here's the difference between adopting software and actually rebuilding the operating system underneath your business. - Micro moments in marketing - Why they matter and how to win them
Micro moments are the critical touch-points within today's consumer journey, and they have the power to make or break a business' success. - 30 ways to market your business | Ouma's Guide
This guide covers 30 proven ways to market your business - across digital, content, paid, social, brand and offline channels. For each approach you will understand what it is, why it matters commercially, and how to use it effectively. Whether you are building a marketing system from scratch or reviewing what is and is not working, this guide gives you a clear, practical framework for making better decisions about where to invest your marketing resource.